International Serengeti Day, The 1st International Serengeti Day March 19, 2011

Serengeti Day is both a celebration of the remarkable Serengeti ecosystem and an appeal to the world community to come to its aid. A commercial route through the Serengeti will not only devastate the ecosystem and the great migration, but will hurt the people of Tanzania by destroying tourism revenue, tens of thousands of jobs, and a proud legacy of conservation.

The Serengeti natural heritage area is in acute danger.

The potential collapse of the region's ecosystem could have even worse consequences than the cattle plague epidemic of the 1890s, which was introduced through domesticated animals and killed off more than 90% of the wildlife population. During the course of the following 70 years, human interference in the area was kept to a minimum and the wildlife population slowly returned to its previous strength.
Now, in 2011, the threat is not disease, but instead a road-building project that values economic interests above the lives of more than two million animals.
The planned Serengeti Highway will cut the Mara ecosystem in the northern Serengeti into two. In order to preserve the Serengeti's status as a natural heritage area, the plan is to build the road in a closed corridor within the Serengeti National Park.
This would, however, make the highway an insurmountable barrier for the 1.5 million ungulates that migrate to the Masai Mara every year in their search for food during the dry season .... and here the article "Stop the Serengeti Highway - Is a Road more Important than the Lives of Two Million Animals?"  More information "Stop the Serengeti Highway" Facebook group.